The decision to leave was a huge shock to my friends and colleagues who had always seen me as a career girl. It was based on a desire to spend more time with my young family before my children reach those difficult teenage years, and to explore a long held desire to try my hand a writing for a living.
The adjustments to our family budget have been massive but by far the most difficult challenge has been staying in Mommy mode. I am constantly drawn to marketing opportunities and couldn’t resist setting up a little consulting company so that I could continue to participate in interesting projects and stretch my marketing muscles.
The purpose of this blog is to share the new insights I’ve gained as a result of my leap into the world of the stay at home Mom. As every marketer knows, it’s usually Mom who holds the household purse-strings. Mom does the majority of the shopping for and using of products that are brought into the home. Having lived most of my adult life as a marketer, devising ways to sell products to Mom, I now have a foot firmly planted on the Mom side of the fence and new insights as a result.
I hope that marketers will find this blog enlightening and that they come away with a new depth of understanding about what makes us Moms tick, and I hope that all readers enjoy my stories of ‘in the trenches’ family life.
Please do let me know what you think by making a comment on any posts that strike a chord with you. One of the most difficult adjustments I’ve had to make is getting used to my new life is the absence of ongoing feedback; my kids rarely comment on the quality of the lunches I pack, and my husband has yet to say a single word regarding a freshly mopped floor. So I’d love to hear what you think of my posts. Don’t be shy!
All the best,
To learn more about my professional background feel free to check out my profile on LinkedIn.