Vacation Revelation

When I left my job, we knew that many luxuries would have to go.  But every family needs a holiday.

We have tried to vacation at home in the past.  In theory we should have been able to forego the cost of a hotel and simply enjoy the many activities available in our local
community, but invariably chores crept in.  We found ourselves taking on gruelling projects like re-staining our backyard fence or cleaning out our basement storage area.  Jack and Taylor would complain about how bored they were, and Craig and I would bitterly wish that we could be so lucky.

So we have concluded that from time to time, it’s important to get away from home.

Back in the days when money was no object, we once took three vacations within a span of six months.  Jack and Taylor’s first trip on an airplane whisked us away to a luxurious Acapulco resort with Craig’s parents.  The kids had a great time dashing from pool to pool, sailing down the ‘mountain’ water slide one minute and traipsing across
a wooden suspension bridge the next, safe in the care of their beloved Grandparents while Craig and I took time out to enjoy the on site golf courses.

A few months later we took our first family trip to Walt Disney World in Florida.  We stayed on the resort for an entire week in a spacious suite and visited a theme park every day, each more impressive than the last.  We filled ourselves full on the deluxe dining plan, complete with mouth watering desserts and seemingly endless snacks.  And we travelled with another family so the kids always had a willing playmate close at hand.

Our third vacation that year was a mere four days at Fern Resort in Orillia, a family run operation within driving distance of our home.  A special deal had motivated us to book a basic room which meant that I shared a bed with Taylor and Craig shared a bed with Jack.

“Taylor!  Stop digging your foot into my back!”

“Daddy is snoring.”

“Jack!  You just slapped me in the face!”

Three very different holiday experiences.  So that fall, as we began to think about our
vacation plans for the following year, I asked the kids, “Which vacation did you like best?”

Without hesitation, in unison Taylor and Jack said, “Fern!”

Really?  I knew they had enjoyed their stay at Fern but it was no Disney.  Sure there were pools, but no character themed thrill rides or fantastic parades.  In fact, the activities we most enjoyed at Fern couldn’t have been more low-key.  Bingo games in the poolside gazebo, jumping on one of three trampolines and playing endless games of mini putt on a basic course in need of a paint job.  The highlight for both kids seemed to be dangling crude homemade fishing sticks off the dock to catch sunfish.  And yet this, was the vacation they enjoyed the most.

Last week we were back at Fern Resort and I had an opportunity to speak with one of the owners.

Mark Downing and his sister Laura represent the fourth generation in this family owned business, carrying on over one hundred years of history on the property.  You might think that having grown up on the resort and then been handed a thriving business, Mark would be sitting back enjoying the fruits of his ancestors’ labours and letting
peons run the show.  But this is not the man I met.

At our scheduled meeting time he entered the tiny lobby bar with a flourish, carrying a glass of water and plate of carrot sticks.   A few days before, I had seen him attempt to
leap off a ramp in the middle of the lake into a barefoot position behind a speedboat as part of the water ski show.  He does this kind of thing fuelled by carrot sticks?

When I told him about my kids’ love for his resort in comparison to more elaborate vacation destinations and asked him about the ‘magic’ of Fern he had a ready response.

“I’ve heard this comment from other families, so I’m not surprised to hear it.   The difference at Fern is that it creates a community where friendships are built quickly and
easily.  Everything at the resort is designed to promote this sense of community.  Everyone eats together at the same time in the dining room.  We hire staff that are outgoing, salt of the earth types who endear themselves to guests immediately and we treat our staff well so that they come back season after season.  And we offer activities that attract small groups of guests who bond together through a shared experience.

“One year I had a guy come in and tell me that our best asset on the resort was the lake view.  He told us that we should tear down our poolside bar and barbeque gazebo
so that people could see the lake from the lounge chairs.  But if people want to spend their time looking at the lake, they would be going to Muskoka.  At Fern we want our guests looking at each other!”

When Mark told me this, it immediately rang true.  Like Cheers, where everybody knows your name, Fern is a place where our family feels part of something bigger.  After just one visit, we felt that we knew many of the staff and had built friendships with other guests that made us all want to go back.  And when I more closely watched our kids catching fish off the Fern dock, I realized that they spent as much time chatting with the teenage boys hired to put worms on hooks as they did with their lines in the water.

In fact, a main motivator for leaving my career was the desire to build stronger relationships with my family and friends.  Building relationships and enjoying a sense
of belonging is something that is difficult to do in our fast paced society, but I believe that it is something that we all (kids included!) long for.

Sports Director Mike Stewart is a warm and charismatic man with 32 years of tenure at Fern Resort.  On one of our daily morning walks, he summed up the magic of Fern in a simple phrase, “Fern is a feeling.”

He’s right.

We may have some great photos of spectacular sights and sounds from those other resorts but the feeling of Fern is something that seems to live on in our family long after our stay is over.  And that’s exactly why we’ll be back again next year.

For more info on Fern Resort and what it has to offer, check out their website at


6 thoughts on “Vacation Revelation

  1. Diane – I think you hit the nail right on the head, the best fun that kids have is the fun they “make” together with their family. Our best summer days tend to be those we spend at the beach together building sand castles or playing frisbee. I just checked out the Fern Resort website, and it seems like it is all you described and more. We may just have to try it out (and I’ll let them know you should get a finders fee!) 😉

  2. Diane: Thanks for the blog. Absolutely the feel of Fern is the magic! And it is that culture that is nurtured from both sides of the Fern community, the unbelievable staff and the fantastic guests. It is amazing opportunity to be able to provide this experience, and an amazing legacy that our families do not take lightly. We love to have fun and we love people that do too!

  3. I agree with you, the best vacations we had as a family were the ones we could get close to each other and make new friends. Family vacations are something that quickly disapear when the kids get older, so enjoy them while they last.


  4. Hi Mark,
    You are more than welcome. Hope you liked it. Thanks for joining the comment conversation. As you can see you have at least one convert…. marketing lore tells us for every one person who takes the time to write in, there are 20+ more who feel the same way but didn’t take the time. Hoping that’s the case.
    I LOVED your Breakfast Television segment. Such a great idea that will surely build traffic this year and next. Keep me posted on your marketing endeavours, as I do plan to draft a follow up piece.
    All the best,

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